Convoy World JSC
Made with quality.
Founded in 1995, the company is the only manufacturer in Bulgaria of household cleaning products such as sponges, cloths, and mops.
Our production facility is located in the village of Katina, near Sofia, and serves both the Bulgarian and international markets.
Over the years, we have established ourselves as a preferred partner for private label production, both for retail chains and wholesalers in Bulgaria, as well as for a large number of commercial companies and international chains abroad.


Activity and Expertise
Convoy World JSC successfully operates in the fields of manufacturing and trade.
In our strive to offer a full range of household solutions, our portfolio includes established European brands such as Paclan, Curver, Quasar, Fimm, and Casa Mia, which we distribute on the Bulgarian market.
We have our own production facility and delivery fleet in Sofia and the region, while for other cities in the country and abroad, we rely on trusted logistics partners.
We stand out for our quality, precision, flexibility, and high standard of service, which we have consistently maintained for nearly three decades. With our product portfolio, we cover the needs of all three price segments—low, medium, and high.
Our ability to manufacture and work with a variety of raw materials allows us to maintain a wide range of colors, shapes, and combinations, represented in our main production brands—Magic Clean, Magic Clean Premium, Comfort, Magic Car, and Enjoy.
Thanks to this diversity and technological flexibility, we are competitive and adaptable in executing private label projects.
International Presence

Our presence in the commercial and manufacturing environment is positive—we contribute to market development, sustainable partnerships, and the building of trust and respect, both through the brands we offer and the way we conduct our business operations and maintain relationships with partners, customers, and employees.
We create and share prosperity by investing in the local economy and developing people’s skills—both within our organization and in the community around us.

Team and Corporate Culture
Over time, Convoy World JSC has brought together a team of professionals who have an excellent understanding of the market and consumer behavior and react flexibly to changes in the environment.
We have a clear vision for our development direction, which we realize through specific and consistent goals—for both the company and the team.
We have our own unique working style, tailored to the specifics of the market and the conditions in the country.
Our influence is positive—through the brands we offer, our business operations and relationships, as well as our attitude toward partners, customers, and employees.

Values and Philosophy
Quality
Reliability
Sustainability
Innovation
Customer Care
Our mission is to develop our production capacity by implementing new lines, modernizing existing ones, and using materials and raw materials that meet European standards.
We believe that success is built on trust, consistency, and professionalism, which we invest in every product, every partnership, and every decision.

Corporate Responsibility
Convoy World JSC strives to be an active and responsible corporate entity.
Every year, we organize, independently or jointly with local communities, initiatives for cleaning and improving public spaces in the settlements of Katina and Novi Iskar.
For us, a clean environment is a natural extension of our philosophy—'Made with quality' in everything we do.
Reputation and Achievements
Over the years, we have built a solid reputation as a reliable partner, both in Bulgaria and on the international market. Stable partnerships and customer trust are the best proof of the professionalism, commitment, and consistency with which we work every day.